YM- Reflection on Video Analysis

The video analysis that I did I felt was extremely helpful and a worthwhile task. When you watch a music video it's hard to notice the many techniques and the interwoven work and ideas of many theorists such as Dyer, Goodwin and Barthes.  Deconstructing a music video however emphasises just how much there is.

• The main area that I analysed that I think we need to consider the most is the different aspects of representation that directors try to put across to the viewers. 
• Representation often refers to the stereotypes and if/how the video conforms to these. 
• Often, music videos do because it makes them more relatable to the target audience, however both the video's I selected seemed to challenge the stereotypes of the social groups they were presenting at time throughout the video. 
• That isn't to say that there was no conforming to the stereotypes: I've yet to come across a video that doesn't conform to at least one stereotype at least once through the video because there will often be nothing for the target audience to relate to, therefore minimising viewers and not reaching everyone the artist wanted. 
• Stereotypical representations not only refer to the social groups being presented but also to how the indiviual man or woman is seen in the video. 
• To give artists their 'Star Image' they need to appear as extraordinary, in relation to Dyer's paradox 2, however complete extraordinary-ness will not help them relate and reach out to the target audience, so this needs to be considered in filming and production. 
• The presentation of men and women uses Goffman, Jhally and Kilbourne's theories of images of women, however the different sub-areas can also be realted to analysing the appearance of men- this is one of the biggest theorists works that will impact our video as it is about the representation of men.

Overall, the findings and knowledge I have of representation through the analysis of these videos is incredibly important in relation to planning, constructing and editing our final music video.