While it is incredibly obvious that a music video has a quick cutting rate, deconstructing a music video shot by shot emphasised just how quick the cutting rate in a music video actually is: there are lot more cuts in music videos than in film openings which we deconstructed in Year 12. For example, in Matthew West's 'My Own Little World Video'- the one I analysed- there were 36 shots in the first thirty seconds, meaning just over one shot per second. Therefore, this is something we need to remember while filming and editing.
By doing this technical analysis, I became more aware of how often the same shots are repeated throughout a music video, especially close up's- usually to bring emphasis onto the artist. The more variety in the shots tends to come through in the narrative line of action- for example, in the video I analysed, there were more shots and effects (I.E- notion of looking, selective focus, creative shots, votueristic shots) during the narrative fuzz.
I also noticed that there tends to be more locations in music videos than in opening sequences to movies- therefore this is something we need to consider and keep in mind when planning our concept. In 'My Own Little World' in the narrative line of action, the man is seen driving around in his car and therefore showing several locations as he goes about his journey.
Overall, I've found this technical analysis very helpful in confirming and helping me see the 'norms' of music videos and therefore help me visualise our music video.
I feel that this technical analysis was a much greater help than the technical analysis I did in Year 12 as I didn't find that that analysis helped me towards the project like this has.
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