Monday, 12 September 2011

Group - Moodboard Discussion

What have we learnt from our moodboard of Indie Pop and Rock?

Videos
  • Simple
  • Low-fi
  • Masculine feel - particularly in band videos
  • Varies in colour i.e. very vibrant or quite dark and solemn
  • Style of costume is quite normal and everyday
  • Everyday locations like parks, beaches, streets
  • Narrative, performance and concept are all interwoven
  • British bands and American bands differ in their style - their videos reflect their culture
  • Fast cutting rate
Style
  • Clothing is typically early 90s Blur-esque
  • Casual
  • Clothing smart but appearance messy
  • Urban
  • Retro
  • Authentic to the band
  • Bohemian
Album Artwork
  • Artistic
  • Band authenticity
  • Colourful
  • Bold
  • Earthy colours
  • Doesn't look artificial and 'mainstream'
Band Examples
  • Creaky Boards
  • Arcade Fire
  • Blur
  • Bon Iver
  • The Fratellis
  • Feist
  • MGMT
  • City and Colour
  • The Vaccines
  • The Ting Tings
  • Vampire Weekend



How has doing a moodboard for A2 differed from the results and process at AS?

At AS Level, I found our moodboards were a lot more vague than that which we have made for our A2 course- it included less specific detail as it didn't particularly have a solid focus whereas our moodboard this year was focused around a particular genre and a particular area of that genre helping us to refine our ideas to stay within the genre of music we have chosen. This has helped us plan our concept and treatment for our chosen track in terms of camera angles, mise-en-scene and general feel to the videos.


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