The Kooks - Always Where I Need To Be
Media Language
- In this video there is clear construction of a band image.
- They are shown to be holding auditions to become a member of The Kooks and hold those auditions in a small room.
- Using semiotics, and Roland Barthes' semic code, this connotes to the audience that The Kooks are nice, normal young men without superficial values. This further portrays them as present for the audience as people can relate to them.
- Moreover, this is constructed through the use of mise-en-scene such as their costumes which emphasises their indie genre, and therefore appeals to their target audience of hipsters.
- There is quite a fast cutting rate which adheres to the upbeat tone and attitude of the song.
- However, this contrasts with the low saturation of the video which brings a solemnity to the video.
No comments:
Post a Comment