In What Way Is Your Construction/Printwork Rich in Connotation
Our music video construction and my digipak artwork is rich in connotation through Barthes visual signifiers that are present. The iconic landmarks and objects in our video, such as the London Eye, Covent Garden, London Underground and the red telephone box are all cultural codes allowing the audience to instantly recognise the 'city' the band is singing in.
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The band image we have constructed through the music video, showing the band out together enjoying a day out in the city presents band authenticity making it more intimate for the audience to watch, and this makes it easier for them to relate. This band authenticity relates to Dyer's paradox 2 where the artist is simultaneously ordinary and extraordinary: while their star image is extraordinary, the lyrics and music video's narrative presents a very ordinary depiction of a young persons life, allowing their target audience to connect with them.
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The fun, easy-going atmosphere of the video challenges the dominant ideology that lyrics relating to relationships are all serious. The majority of artists' music video's portray a very solemn mood, using dull colours to connote a negative mood to relate to the lyrics- conforming to stereotypes. However Creaky Boards' 'Now I'm In The City' twists a seemingly negative concept to become more optimistic, and the bouncy rhythm supports this. Due to this, we have used bright colours, to connote happiness and included as many quirky shots as possible, while directing our actors to constantly smile and have fun.
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Our video also challenges the hegemonic masculinity that is seen in society. Stereotypically, men are meant to be tall and strong, often seen in music videos through Goffman, Jhally and Kilbourne's ritualisation of subordination, to show their superior role in society to women. However in our music video, the males are shown to be 'indie' and not particularly strong or typically good looking to give a more ordinary look to the video, which further links to the meaning of the song: a scenario many young men face in their life.
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The band image we have constructed through the music video, showing the band out together enjoying a day out in the city presents band authenticity making it more intimate for the audience to watch, and this makes it easier for them to relate. This band authenticity relates to Dyer's paradox 2 where the artist is simultaneously ordinary and extraordinary: while their star image is extraordinary, the lyrics and music video's narrative presents a very ordinary depiction of a young persons life, allowing their target audience to connect with them.
[INSERT IMAGES]
The fun, easy-going atmosphere of the video challenges the dominant ideology that lyrics relating to relationships are all serious. The majority of artists' music video's portray a very solemn mood, using dull colours to connote a negative mood to relate to the lyrics- conforming to stereotypes. However Creaky Boards' 'Now I'm In The City' twists a seemingly negative concept to become more optimistic, and the bouncy rhythm supports this. Due to this, we have used bright colours, to connote happiness and included as many quirky shots as possible, while directing our actors to constantly smile and have fun.
[INSERT IMAGES]
Our video also challenges the hegemonic masculinity that is seen in society. Stereotypically, men are meant to be tall and strong, often seen in music videos through Goffman, Jhally and Kilbourne's ritualisation of subordination, to show their superior role in society to women. However in our music video, the males are shown to be 'indie' and not particularly strong or typically good looking to give a more ordinary look to the video, which further links to the meaning of the song: a scenario many young men face in their life.
[INSERT IMAGES]
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