For our digipak we are doing a single cover rather than an album as there is already an album cover by Creaky Boards that I want to use as inspiration. As i am doing the advert I have a larger surface to work with but I also need to work with Yazmin so that we can create some sense of continuity through our advertising. This is important because to grab our audience's attention we need them to be able to recognise a style that is relevant to the band and can be seen on posters as well as on the CD pack.
A general style I would like to convey on my advert is one of an artistic yet not artificial nature. I am thinking about doing a sketch of our band or, similarly to the album Brooklyn Is Love, have cut out bits of magazine and create a city, to relate to the song 'Now I'm In The City'. In addition to this I also want it to create a 'retro' feel with worn out but bright colours.
I completely agree that we should use their previous album artwork as inspiration as it is all we have from Creaky Boards to help us understand how they work and connect to their audience. Again, working together in the production of the album artwork and poster advertisment for the continutiy is incredibly important in connecting with Creaky Boards' target audience. To do this, we need to communicate everyday for a short discussion regarding the printwork and the progress we are making to help each other understand what direction we need to head in to achieve our goal.
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