Noah And The Whale 'The First Days of Spring'
Genre
The genre of this band is Indie Rock and it is obviously evident from the first glance of the album cover. It conforms to typical indie conventions whereby the artist(s) are presented to the audience on the cover. Usually they are face onwards, showing how this band has slightly strayed from the typical conventions, however they are still incredibly present, almost offering themselves to their audience. Simplicity is a key word that describes indie artwork and here Noah And The Whale have conformed to this, keeping a plain background, and just a simple image over the image of themselves.
Media Language
In terms of visual techniques, selective focus is the most obvious one used on this digipak, clearly emphasising the lead singer of the band to the audience. This tells the audience a bit more about the band. However, the use of the pull focus takes away some of the 'band comorardarie' (by singling out one member of the band) which initially seems apparent, and is commonly seen on the album covers for Indie artists.
The colour and lighting used here reflects the name of the album 'The First Days of Spring' through the use of blues and greens: colours stereotypically connoting spring and is therefore a cultural code linking to the title of their album. However, they have been careful to make the colours appear lighter and washed out so the audience doesn't quickly assume thoughts of summer, which does happen with bright colours.
Representation
The band seem to be representing themselves on this album cover as free and easy going, shown through the everyday costume and the fact they are supposedly seen in a field with endless sky behind them, representing how they see themselves in the music industry: everything to play for. This helps them sell their product because the attitude they are portraying here is one that is very relatable to 'average, everyday' people. Dyer's paradox 1 is seen here: extraordinary because they have themselves and their band name on an album cover for everyone to see, representing their success, but their casual costume and laid-back attitude presents a very ordinary way of life. Therefore their target audience will have more way in which to connect with this band and are therefore more likely to purchase the music.
Representation
The band seem to be representing themselves on this album cover as free and easy going, shown through the everyday costume and the fact they are supposedly seen in a field with endless sky behind them, representing how they see themselves in the music industry: everything to play for. This helps them sell their product because the attitude they are portraying here is one that is very relatable to 'average, everyday' people. Dyer's paradox 1 is seen here: extraordinary because they have themselves and their band name on an album cover for everyone to see, representing their success, but their casual costume and laid-back attitude presents a very ordinary way of life. Therefore their target audience will have more way in which to connect with this band and are therefore more likely to purchase the music.
No comments:
Post a Comment