I have chosen this album cover because it is in the same genre as my chosen track and so i thought it would be useful to gain a wider understanding of how to attract my audience.
The indie audience are quite focused as consumers and so it takes something unconventional to grab their attention.Genre
- Indie artists have a tendency to have simplistic album cover. For example, here there is only one main picture, a sketch of a man with ambiguous coloured items in his mouth. Although, it may be simple and on a beige/ off yellow background it is still eye catching. This creates an incoherence which attracts the more 'indie' audience.
- The band are not shown on the album cover and therefore cannot really create a sense of band authenticity, particularly seeing as, when compared to another Foals album cover (below), there is no continuity.
Media Language
- In terms of visual techniques the name of the band and the name of the album are central and are put together as if they were one word. However, to be able to differentiate between the band and album names 'Foals' is an outline and 'Antidotes' is jet black. This contrast between plain and bold is interesting to the audience as, just like seeing black and white stripes, it is eye catching.
- Rule of thirds has not been applied to this album cover so the image and text is central and immediately our eyes are drawn to this central image.
- The title of the album 'Antidotes' connotes that the album is one you would listen to in order to make you feel happy listening to their music rather than depressed by the 'poisoning' of everyday life, for example, as an antidote is 'something that counteracts or neutralizes an unpleasant feeling or situation.'
- Ultimately, the band are presented as a band who care more about their musical talents rather than appearing as popular and stereotypical, which is a common theme in indie bands. This is evident through the simplicity of the cover with it's mostly neutral colours and sketchy design.
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