Group- Concept and Treatment

Mise-en-scene

In terms of costume, we want to keep it relatively modern due to the band being a modern band, however we do want to portray a more 'old-school' 60's/70's vibe which is quite apparent while listening to the song. We plan on having our characters wear converse, normal, everyday jeans and each wearing a top with a different band/artist that are iconic to the 60's/70's era's to help with this feel. We also would like our 'front man' to have a full beard and for the others to have some kind of stubble as the members of Creaky Boards all have facial hair and is therefore almost a trademark for their band.

For props, we aren't planning on having too many, but we would like to give the image of stereotypical tourists and we plan to accomplish this by showing the characters using a large map of London to get around, and having camera's hanging from a strap around their neck while constantly taking photographs.

Locations

For our location, we have chosen London, a big bustling city- due to the lyrics and track title 'Now I'm In The City'. We chose London because it is a popular get-away destination for people around the world and the story is about a man escaping his town due to a recent break-up.
In terms of locations within London, we have decided to use the biggest, iconic landmarks in the city as the characters are away on holiday. The sights we have chosen are:

• Trafalgar Square
• The London Eye
• The South Bank
• Buckingham Palace
• Green Park
• China Town
• Leicester Square / M&M World
• Tube/Underground
• Covent Garden

Characters
The characters in the music video are going to be the artists, performing at times while acting out the narrative.
The band is made up 5 men, however we plan to use 4 in our video, to keep the feel of a male indie band.

Story

The narrative shows a man, who has recently split with a girlfriend escaping his town to go to the city with his friends. Expanding on this, we have decided that these men decide to visit London for a break and turn out to act like the typical tourist.
He is seen to be happy and enjoying being free and away from his couped up life back home. He feels liberated, and this easy-going, light-hearted, excited feel is one we want our video to be full of.
A lads day out in London sightseeing.